题目内容
An attractive niche consists of customers having a distinct set of needs.
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The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."
Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty.
List the threats posed by the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment.
Briefly describe the steps in the segmentation process.
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