题目内容
International marketing mix involves international products, international pricing, international distribution, and international promotion.
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Some products can be sold abroad with virtually no changes. For example, Apple had to develop a Japanese-language operating system.
Sometimes a redesigned product will satisfy foreign buyers. For example, Budweiser, Coca-Cola, and Marlboros are exactly the same in Peoria, Illinois, and Paris, France.
When pricing for international markets, the costs of transporting and selling products abroad is one consideration.
For the purpose of international distribution, some companies bought other companies in order to get existing distribution and marketing networks in foreign markets.
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