题目内容

Brick-and-click companies are those that have launched a Web site without any previous existence as a firm.

A. 对
B. 错

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连锁企业总部配送而来的商品可以不填写退货单而直接将退换货商品交于配货而来 的返程车辆。( )

A. 对
B. 错

护士给病人使用热水袋一段时间后,发现以下何种现象应立即停止使用:

A. 皮肤潮红
B. 皮肤苍白
C. 皮肤青紫
D. 皮肤麻木
E. 皮肤粉红

What are marketing channels? Briefly explain some of the different types of intermediaries.

Marketing channels are sets of interdependent organizations participating in the process of making a product or service available for use or consumption. They are the set of pathways a product or service follows after production, culminating in purchase and consumption by the final end user. Some intermediaries — such as wholesalers and retailers — buy, take title to, and resell the merchandise; they are called merchants. Others — brokers, manufacturers' representatives, sales agents — search for customers and may negotiate on the producer's behalf but do not take title to the goods; they are called agents. Still others — transportation companies, independent warehouses, banks, advertising agencies — assist in the distribution process but neither take title to goods nor negotiate purchases or sales; they are called facilitators(促进者).

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