题目内容
________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
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We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package.
________ are formal statements of expected product performance by the manufacturer.
Guarantees are most effective in two situations. The first is when the company or products are not well known. The second is when the product's quality is ________ to competition.
In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value.
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