题目内容
听力原文： Are you looking for the next big idea to strengthen your firm's marketing program？ Consider implementing a few basic marketing techniques on a consistent basis to reap more favorable results. Here are two secrets for you to keep in mind. First, know your clients: Analyze your client base by industry, geographic area, sales, fees collected, and realization. This will identify your "bread and butter" clients and potential niche markets, enabling you to describe the type of new business prospects to pursue. Purchase a prospect list using the demographic data of your best clients and go after them. Knowing your clients will focus your marketing activities by helping you identify the publications your clients and prospects read, the organizations they join, their challenges and industry trends, and how your firm's services can solve their problems. Second, know your internal strengths/skills: What are the strengths and weaknesses of your firm？ In which areas might you have a competitive advantage？ What are the marketing and sales skills of your partners and staff？ Create a matrix and evaluate your people on a variety of skills including networking, generating leads, cross-selling, closing the sale, public speaking, writing, and one-on-one meetings.
What does this passage mainly talk about？
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M: I'd say they were pretty hard lines for a young fellow. Three dollars a week! How could he live on it？ You can bet he didn't have any frills.
W: Yeah, but he was soon earning more than three dollars a week. When he was only seventeen, he was earning excellent wages at setting type. But he was ambitious. He worked in the daytime, and studied at a night school. He had his eyes fixed on the future. He wanted a career, not a livelihood, and he was content to make immediate sacrifices for his ultimate again. But he had learned how to be economical, and out of that three dollars he went on saving money.
M: Why, I pay five dollars a week for board now. He must have lived like a dog. The food he ate...
W: He cooked for himself on a little kerosene stove.
M: There's one thing I'll bet you he fed himself like that for years and years, on a boy's stomach, and I bet his stomach's none too good now for it. I'1l bet he's got dyspepsia right now!
W: Yes, he has, but...
Which of the following can Mr. Butler NOT be normally regarded as？
M：What is it about？ Oh，is it about Ed？
W: Yeah, sort of...
M: So, what's up？
W: What do you think of Ed, Jack？
M: What do I think of him？ You know him better than I do, don't you？
W: Please, don't tease me. Just tell me.
M: Well, remember the other day when you said that Ed is a man who really shows you nothing but consideration ？
W: Uh-hunh ...
M: And remember you said that he really makes you happy？
W: Yeah. Ed is indeed a gentleman. He has wonderful manners and is respectful of me. But I'm really bothered by his past!
M: His past!？ Was he an ex-con or something？
W: No, no, no. That's not what I mean. He used to have a girlfriend and he loved her very much. He almost married her if it were not for an accident.
M: Oh, I see. But why are you so bothered？ That's already a history, isn't it？
W: I know. But I just can't get it off my mind.
M: Come on, Mary. You're just being a little jealous, but that's just fine. You know, when you love him, you've got to love his past, his everything ... You've got to love him as a whole.
Who is the man they are talking about？
Which of the following is true, according to the passage？
What is the best title for this passage？
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