题目内容

__________ is the first element one needs to consider in marketing.

A. Product
B. Price
C. Place
D. Promotion

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What does “meet” mean in “What features does it have to meet these needs”?

A. See.
B. Join.
C. Pay.
D. Satisfy.

Which of the following ways of product promotion is NOT mentioned in the text?

A. Contacting possible customers by telephone.
B. Advertising it on billboards.
C. Using direct marketing mailshots.
D. Advertising it on radio.

Which of the following theories appeared first?

A. The 4Ps.
B. The 7Ps.
C. The 4Cs.
D. None of the above.

下列选项中属于创造性人格应具备的特征的是( )。

A. 乐观态度
B. 好奇心
C. 社交智力
D. 敢于决策

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