题目内容

What should companies do if they have a problem?

A. Keep it from the media
B. Own up to it
C. Take action to stress it
D. Ask the media for help

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What is the topic?

A. How companies can maintain a positive public image
B. How to damage public relations
C. How to deceive the media
D. How to hide from the public

Why is travel medicine so unloved? Partly there's an identity problem. Because it takes an interest in anything that impinges on the health of travellers, this emerging medical specialism invariably 'cuts across the traditional disciplines. It delves into everything from seasickness, jet lag and the hazards of camels to malaria and plague. But travel medicine has a more serious obstacle to overcome. Travel clinics are meant to tell people how to avoid ending up dead or in a tropical diseases hospital when they come home. But it is notoriously difficult to get anybody to pay out money for keeping people healthy.
Travel medicine has also been colonised by commercial interests -- the vast majority of travel clinics in Britain are run by airlines or travel companies. And while travel concerns are happy to sell profitable injections, they may be less keen to spread bad news about travellers’diarrhoea in Turkey, or to take the time to spell out preventive measures travellers could take. "The NHS finds it difficult to define travellers' health," says Ron Behrens, the only NHS consultant in travel and tropical medicine and director of the travel clinic of the Hospital for Tropical Diseases in London. "Should it come within the NHS or should it be paid for? It's a grey area, and opinion is split. No one seems to have any responsibility for defining its role," he says.
To compound its low status in the medical hierarchy, travel medicine has to rely on statistics that are patchy at best. In most cases we just don't know how many Britons contract diseases when abroad. And even if a disease is linked to travel there is rarely any information about where those afflicted went, what they ate, how they behaved, or which vaccinations they had. This shortage of hard facts and figures makes it difficult to give detailed advice to people, information that might even save their lives.
A recent leader in the British Medical Journal argued: "Travel medicine will emerge as a credible discipline only if the risks encountered by travellers and the relative benefits of public health interventions are well defined in terms of their relative occurrence, distribution and control." Exactly how much money is wasted by poor travel advice? The real figure is anybody's guess, but it could easily run into millions. Behrens gives one example. Britain spends more than £1 million each year just on cholera vaccines that often don't work and so give people a false sense of security. "Information on the prevention and treatment of all forms of diarrhoea would be a better priority," he says.
Travel medicine in Britain is

A. not something anyone wants to run.
B. the responsibility of the government.
C. administered by private doctors.
D. handled adequately by travel agents.

听力原文:I've called this meeting because, as you're all probably aware, we have some security issues in this building. There have been a number of thefts and reports of unauthorized persons wandering around the premises. So, we have some new guidelines to deal with this. Some of these are just common sense; so, to begin with, can I ask you all to close any windows before you leave the building at night? From next month, all the office space will be air-conditioned and the windows will be sealed, so this will cease to be a problem. Next, the new I. D. swipe-card system will be in place from Monday, so if you haven't collected your card from Jenny, please do so before you go.
What is the purpose of the meeting?

A. To report thefts
B. To help unauthorized persons around the premises
C. To explain new security measures
D. To make a collection for Jenny who is leaving

Every code of etiquette has contained three elements, basic moral duties, practical rules which promote efficiency, and artificial, optional graces such as formal compliments to, say, women on their beauty or superiors on their generosity and importance.
In the first category are considerations for the weak and respect for age. Among the ancient Egyptians the young always stood in the presence of older people. Among the Mponguwe of Tanzania, the young men bow as they pass the huts of the elders. In England, until about a century ago, young children did not sit in their parents' presence without asking permission.
Practical rules are helpful in such ordinary occurrences of social life as making proper introductions at parties or other functions so that people can be brought to know each other. Before the invention of the fork, etiquette directed that the fingers should be kept as clean as possible; before the handkerchief came into common use, etiquette suggested that after spitting, a person should rub the spit inconspicuously underfoot.
Extremely refined behaviour, however, cultivated as an art of gracious living, has been characteristic only of societies with wealth and leisure, which admitted women as the social equals of men. After the fall of Rome, the first European society to regulate behaviour in private life in accordance with a complicated code of etiquette was twelfth century Provence, in France.
Provence had become wealthy. The lords had returned to their castle from the crusades, and there the ideals of chivalry grew up, which emphasized the virtue and gentleness of women and demanded that a knight should profess a pure and dedicated love to a lady who would be his inspiration, and to whom he would dedicate his valiant deeds, though he would never come physically close to her. This was the introduction of the concept of romantic love, which was to influence literature for many hundreds of years and which still lives on in a debased form. in simple popular songs and cheap novels today.
In Renaissance Italy too, in the fourteenth and fifteenth centuries, a wealthy and leisured society developed an extremely complex code of manners, but the rules of behaviour of fashionable society had little influence on the daily life of the lower classes. Indeed many of the rules, such as how to enter a banquet room, or how to use a sword or handkerchief for ceremonial purposes, were irrelevant to the way of life of the average working man, who spent most of his life outdoors or in his own poor hut and most probably did not have a handkerchief, certainly not a sword, to his name.
Yet the essential basis of all good manners does not vary. Consideration for the old and weak and the avoidance of harming or giving unnecessary offence to others is a feature of all societies everywhere and at all levels from the highest to the lowest.
One characteristic of the rich classes of a declining society is their tendency to

A. take in the recently wealthy.
B. retreat within themselves.
C. produce publications on manners.
D. change the laws of etiquette.

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