Rules of conduct that guide actions in the marketplace are called ________.
A. social obligation
B. social responsibility
C. business ethics
D. social awareness
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The importance people attach to worldly possessions is called ________.
A. ego products
B. materialism
C. needs
D. wants
Which of the following values is most associated with materialists?
A. Honesty
B. Status
C. Loyalty
D. Frugality
Which of the following is a benefit organizations receive when customers complain?
A. Opportunity to correct the situation
B. Word-of-mouth about the product
C. Differential advantage
D. Market regulation
A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.
A. ethic marketing
B. social marketing
C. response marketing
D. cause marketing