A customer__ is any occasion on which a customer encounters the brand and product from actual experience to personal or mass communications to casual observation（）
A. touch point
B. point of order
C. point of difference
D. pivot point
E. point of parity
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A profitable customer yields a__（）
A. cost stream that exceeds by an acceptable amount his revenue stream
B. revenue stream that exceeds the company’s cost stream
C. cost stream that exceeds the company’s revenue stream
D. revenue stream that exceeds by an acceptable amount his cost stream
E. revenue stream that equals the company’s cost stream
Anne is a frequent purchaser of Yoplait strawberry yogurt. For once, she decides to try a different flavored yogurt. Instead of trying out the flavors offered by competing brands, Anne selects a diffe
A. fallacy of proposition
B. associative networking
C. generalization
D. heuristic thinking
E. self-actualization
A__ is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company’s cost stream of attracting, selling, and servicing that customer（）
A. prospector
B. profitable customer
C. market challenger
D. market nicher
E. pioneer customer
Which of the following is TRUE for activity-based costing（）
ABC considers the real costs associated with each product
B. With ABC, the company can estimate all costs coming from the customer, less revenue
C. The tools of ABC can be used to conduct customer profitability analysis
D. It identifies the costs of products and services based on the revenue they generate
E. ABC allocates indirect costs in proportion to direct costs
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