超星 - Homework for Ch6 - 查题吧

单选题

Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?

A. life stage
B. benefits
C. age segment
D. personality type
E. social class

单选题

________ is the science of using psychology and demographics to better understand consumers.

A. Psychographics
B. Interactionism
Clustering
Demographic transition
E. Customerization

单选题

According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge"（负责的） people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale(高档的), niche-oriented products and services.

A. Innovators
B. Thinkers
C. Achievers
D. Experiencers
E. Believers

单选题

The horizontal dimension in the VALS framework is ________.

A. resources
B. innovation
C. maturity
D. impulsiveness
E. consumer motivation

单选题

According to the VALS segmentation system, ________ are successful, goal-oriented people who focus on career and family. They favor premium products(优质产品) that demonstrate success to their peers.

A. Thinkers
B. Innovators
C. Achievers
D. Believers
Experiencers

单选题

Kim is a young professional(专业人士) who enjoys snowboarding and going to rock concerts with her friends. According to the VALS eight-part typology segmentation system, Kim is best described as a(n) ________.

A. thinker
B. achiever
C. experiencer
D. striver
E. survivor

单选题

A hardware store is interested in reaching people who are characterized by the VALS system as being practical, down-to-earth(朴实的), and self-sufficient(自给自足), who like to work with their hands, or the ________ category.

A. Believers
B. Strivers
C. Survivors
D. Experiencers
E. Makers

单选题

According to the VALS segmentation system, ________ are conservative, conventional, and traditional people with concrete beliefs. They prefer familiar, US-made products and are loyal to established brands.

A. Survivors
B. Strivers
C. Believers
D. Makers
E. Innovators

单选题

Dennis requests his father to buy him a PlayStation® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing?

A. initiator
B. influencer
C. decider
D. buyer
E. gatekeeper

单选题

The key to attracting potential users of a product or service, or even possibly nonusers, is ________.

A. understanding the reasons they are not using it
B. offering financial incentives for first-time use
C. increasing the usage rate of existing users
D. developing a new product that better meets their needs
E. increasing advertising expenditures

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