超星 - 平台第三次作业

单选题

Which type of marketing strategy could help deliver marketing messages to the potential customers most effectively?

A. Free samples.
B. Advertisement.
C. Targeted marketing.
D. Reducing price.

单选题

Which statement of the relationshipbetween marketing and sellingis TRUE?

A. Marketing and sellingis the same thing.
B. Marketing is a part of selling in real business activities.
C. Selling is one activity of the entire marketing process.
D. Selling involves researching customers and shaping product designs.

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单选题

What is the relationshipbetween promotion and marketing?

A. Marketing is a process of promotion.
B. Promotionbelongs to the 4Ps of marketing.
C. Marketing is to present your product, increase demand, and differentiate it.
D. Promotion is to analyzing consumers’needs and competitors’products.

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单选题

________performs through social media, email, andSMS marketing in order to build relationships with the public without a third party such as mass media.

A. Direct marketing
B. Sales promotions
C. Personal selling
D. Advertising

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单选题

Giving discounts, flash sale, free shipping and gifts are examples of _________.

A. advertising
B. sales promotion
C. public relations
D. personal selling

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单选题

A_________is your business roadmapwhich helpsentrepreneurs in forming a full picture of their business performance and analyze the potential advantages and disadvantages of making certain decisions.

A. promotion plan
B. financial plan
C. marketing plan
D. business plan

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单选题

Which is NOT the standard of writing a business plan?

An attractive beginning.
B. Flowerylanguage.
C. A well structured body.
D. Convincing supports.

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单选题

Business plans are very important because___________.

A. Theykeep you moving forward when faced with obstacles.
B. They can ensure that you can attract large investments.
C. They can avoid all the risks for new entrepreneurs.
D. They serve as the top secret in your company.

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单选题

_________is moneythat is invested in projects that have a high risk of failure, but that will bring large profits if they are successful.

A. Insurance.
Bonus.
C. Venture capital.
D. Interest.

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单选题

Which part of a business plan has a high requirement for “being captivating”?

A. Executive summary.
Business description and overview.
C. Product and services.
D. Operation and management.

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