To some, it was even less of a word than the shortlisted nominee “lumbersexual”.
A. the shortlisted nominee “lumbersexual” was not less a word than it.
B. the shortlisted nominee “lumbersexual” was even more of a word than it.
C. the shortlisted nominee “lumbersexual” was no more than a word.
D. the shortlisted nominee “lumbersexual” was no less than a word.