超星 - Listening and learning

单选题

Listen to the conversation and circle the best answerwhat does Jane need help with？

A. Setting up a department for logo designing
B. Designing a new logo
C. Finding a good advertising agency
Designing an original advertisement

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多选题

Listen again，and tick what should be considered in logo designing

An image would make a better logo than a word.
B. A good logo should be attrative to all customers.
C. A good logo should be designed by an advertising agency.
D. A good logo should be memorable
E. A good logo should just use the company name.
F. A good logo should reflect the culture and values the company upholds

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单选题

Listen to the conversation and tick what they are talking aboout.

A. The company logo
B. The brand image
C. A marketing slogan
D. A company advertisement

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单选题

2. What's the relationship between Susan, George and Anne?

A. The teacher and students
B. Clerk and customers
Colleague
D. boss and employees

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单选题

3. What are George and Anne working on?

A. Changing the brand image.
B. Expanding the market of the new manchandise.
C. Marketing a survey of the target market.
Desiging the company logo.

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多选题

The following are some frequently used branding strategies. Tick the ones mentioned in the conversation.

A. Create a catchy slogan
B. Use a competititive pricing strategy
C. Deliver top-notch customer service
D. Make good first impression
E. Identify your target market
F. Make your company appear bigger
G. Provide superior quality to retain brand loyalty.

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