超星 - 2017年6月 Task 2

单选题

Task 2Dear Sir/Madam,I am pleased to write a letter of recommendation on behalf of Sand River and its CEO, Mrs. Jane King.I am very familiar with the company. My next book deals with it in detail, which is to be published in autumnof 2018. I am also familiar with European consumer. As a Dutch citizen, I have lived in Europe for 46 yearsand studied European consumer behavior for decades.I believe that Sand River offers something unique to the European market. It has established long-termsupply relations with herdsman (牧民） families and owns advanced German machinery. Thus it combinesnatural resources with modern manufacturing techniques. But equally important, Sand River works withmodern fashion designers to create truly contemporary and appealing designs. The result is a newly-established cashmere (羊绒） brand that appeals to a target group of high-income women.I met Mrs. King the first time in 2013. Since then, we have met several times and talked about SandRiver's philosophy, strategy, and appeal to both Chinese and international consumers. I was struck by herdeep knowledge about knitting(针织） technology, her enthusiasm for the brand, and her deepunderstanding of the cashmere shopper. I regard her as a “woman of her word. "To summarize,I believe Sand River products deserve a place in luxurious European department storesand Mrs. King is a reliable partner.If you have any questions, please do not hesitateto contact me.Sincerely,Joan Smith41. Joan Smith wrote the recommendation letter on behalf of _____________

A) a Dutch citizen
B) herdsman families
C) the European consumer
D) Sand River and its CEO

单选题

42. From thc letter we can learn that Sand River_______

A) has long-term links with herdsmen
B) employs many herdsman workers
C) manufactures advanced machines
D) sells hand-made products

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单选题

43.The target consumers of thenewly-established cashmere brand are___________

A) college students
B)blue-color workers
C)high-income women
D) average herdsman families

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单选题

44. By saying “a woman of her word” (Para. 3), the writer means that Mrs. King___________.

A) always keeps her promise
B) is a good public speaker
C) knows customers well
D) is well educated

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单选题

45. As far as the European market is concerned, the writer thinks that Sand River products___________.

A)are fit for supermarkets in big cities
B) are likely to enjoy a big market share
C)will appeal to different kinds of customers
D) deserve a place in luxurious department stores

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