超星 - 第三章测验 - 查题吧

判断题

绝对剩余价值的生产构成资本主义和社会主义的一般基础，并且是相对剩余价值生产的起点。

A. 对
B. 错

单选题

Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

A. blue
B. red
C. yellow
D. black

单选题

Mary travels the same way to work every day. She notices advertisements in store windows when the ads first go up. However, after a few days, Mary no longer pays any attention to these ads because they have become familiar. Which of the following is affecting Mary's response to the ads?

A. Perceptual vigilance
B. Perceptual defense
Contrast
D. Adaptation

单选题

When a stimulus comes within the range of someone's sensory receptor, a(n) ________ occurs.

A. just noticeable difference (j.n.d.)
B. retention
C. subliminal suggestion
D. exposure

单选题

The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.

A. absolute
B. differential
C. intensity
D. relative

单选题

A stage in the perception process is ________.

A. exposure
B. attention
C. interpretation
D. all of the above

单选题

________ refers to the meanings we assign to sensory stimuli.

A. Contrast
B. Perception
C. Interpretation
D. Cues

单选题

The ________ for a brand guides how a company uses elements of the marketing mix to influence the consumer's interpretation of the brand's meaning in the marketplace relative to its competitors.

A. positioning strategy
B. gestalt psychology
C. sensory signature
D. priming strategy

判断题

A process by which the way a word sounds influences our assumptions about a product's attributes is called sound symbolism.

A. 对
B. 错

判断题

Haptic refers to a consumer's sense of sight.

A. 对
B. 错

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