题目内容

What was the big marketing error that the Coca-Cola Company made in May 1985?In May 1985, the Coca-Cola Company threw away _________ Coke! In its place came New Coke with a sweeter, smoothertaste.

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How did Old Cola Drinkers react to the new Coke?They protested and threatened to start a suit unless Coca-Cola brought back the old formula or ______________.

In blind test, how did the consumers like the new Coke in comparison with the old Coke and Pepsi?In the blind tests, 60 percent of consumers ___________________ the old, and 52 percent chose it over Pepsi.

What was the problem in Coke's marketing research?The problem was that the research did not explore how consumers felt about dropping the old Coke and replacing it with the new Coke. Furthermore, the research did not look at the total product: __________________________.

Why did the observers still think that Coke's managers had made a smart decision?The observers thought that it was a smart move because by first taking away its original Coke and then bringing it back again, the Coca-Cola company got two brands on the shelf, really ___________ in the struggle for shelf space.