题目内容
Which of the following types of distribution involves severely limiting the number of channel intermediaries?
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Which of the following allows a firm to maintain control over service level and obtain more dedicated and knowledgeable selling?
Which of the following channel alternatives is most suited to handle complex products and transactions?
Armon Apparels designs, manufactures, and distributes athletic apparel and accessories for men and women. The company has only nine distributors across the United States. These distributors control a nationwide network of 600 retailers. The company does not sell its products through other channels. This is an example of ________ distribution.
An intensive distribution strategy serves well for ________.
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