题目内容
Which of the following channel alternatives is most suited to handle complex products and transactions?
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Armon Apparels designs, manufactures, and distributes athletic apparel and accessories for men and women. The company has only nine distributors across the United States. These distributors control a nationwide network of 600 retailers. The company does not sell its products through other channels. This is an example of ________ distribution.
An intensive distribution strategy serves well for ________.
Which of the following products is most likely to be sold using an exclusive distribution strategy?
________ call(s) for the producer to establish a schedule of discounts and allowances that intermediaries see as equitable and sufficient.
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