A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.
A. hybrid
B. pull
C. personalized
D. vertical
E. internal
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安慰反应的识别要点中形态和意义不包括行为人针对自己的多部位的自慰动作。()
A. 对
B. 错
A computer manufacturing company allows customers to place orders online, which they can later pick up from a convenient retail location. Which of the following terms best represents this practice?
A. internal marketing
B. mass customization
C. online personalization
D. push strategy
E. channel integration
Sales agents and brokers are called facilitators in a marketing channel.
A. 对
B. 错
A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.
A. 对
B. 错