题目内容

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A. product, positioning, people, and price
B. people, processes, place, and promotion
C. product, processes, price, and people
D. people, processes, programs, and performance
E. product, price, promotion, and people

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At the heart of any marketing program is the firm's ________, its tangible offering to the market.

A. strategy
B. product
C. brand
D. value
E. people

A marketer's only concern is how best to create demand for a new product produced by his/her company. Improving product design is not his/her responsibility.

A. 对
B. 错

A short definition of marketing is "meeting needs profitably."

A. 对
B. 错

Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds).

A. 对
B. 错