题目内容

__ is the tendency to interpret information in a way that will fit our preconceptions（）

A. Selective retention
B. Cognitive dissonance
C. Selective distortion
D. Subliminal perception
E. Selective embellishment

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Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more inf

A. transactional leader
B. opinion leader
C. role model
D. gate-keeper
E. international marketer

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Marketers who target consumers on the basis of their__ believe that they can influence purchase behavior by appealing to people’s inner selves（）

A. time famine
B. sophistication
C. money constrain
D. social class
E. core values

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__ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli（）

A. Image
B. Personality
C. Psychological transformation
D. Lifestyle
E. Acculturation

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Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps banks to__（）

A. reduce the rate of customer defection
B. make low-profit customers more profitable
C. enhance the growth potential for each customer through cross-selling
D. increase the longevity of the customer relationship
E. focus disproportionate effort on high-value customers

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__ is the tendency to interpret information in a way that will fit our preconceptions（）

A. Selective retention B. Cognitive dissonance C. Selective distortion D. Subliminal perception E. Selective embellishment

Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more inf

Marketers who target consumers on the basis of their__ believe that they can influence purchase behavior by appealing to people’s inner selves（）

__ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli（）

Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps banks to__（）

A. Selective retention
B. Cognitive dissonance
C. Selective distortion
D. Subliminal perception
E. Selective embellishment