__ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli()
A. Image
B. Personality
C. Psychological transformation
D. Lifestyle
E. Acculturation
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Many banks and phone companies now charge fees for once-free services to ensure minimum customer revenue levels. This helps banks to__()
A. reduce the rate of customer defection
B. make low-profit customers more profitable
C. enhance the growth potential for each customer through cross-selling
D. increase the longevity of the customer relationship
E. focus disproportionate effort on high-value customers
The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute a__()
A. culture
B. subculture
C. social class
D. family
E. group
Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw
A. lifetime value
B. perceived value
C. value analysis
D. profitability analysis
E. touch points
To exploit the power of social media, marketers need to create tangible value for consumers, which can come from all of the following EXCEPT__()
A. discounts
B. coupons
C. information
D. solicitations
E. special offers