Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw
A. lifetime value
B. perceived value
C. value analysis
D. profitability analysis
E. touch points
查看答案
To exploit the power of social media, marketers need to create tangible value for consumers, which can come from all of the following EXCEPT__（）
A. discounts
B. coupons
C. information
D. solicitations
E. special offers
Club membership programs that are open to everyone who purchases a product or service__（）
A. are more powerful long-term loyalty builders than limited-membership clubs
B. will not help a company attract customers from competitors
C. prevent those with only a fleeting interest in a company’s products from joining
D. are useful for building a database of customers but are not very good as long-term loyalty builders
E. are useless unless there are fees and membership conditions
A customer touch point for Abacus Airlines would be an item such as__（）
A. ease of access to the airport
B. a mechanic’s ability to service the airplanes
C. the reservations desk
D. the value of air travel versus surface transportation
E. competency of a travel agent
__ describes the net present value of the stream of future profits expected over the customer’s lifetime purchases（）
Activity-based costing
B. Customer lifetime value
Customer value analysis
D. Customer-perceived value
E. Customer profitability analysis
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