A customer touch point for Abacus Airlines would be an item such as__()
A. ease of access to the airport
B. a mechanic’s ability to service the airplanes
C. the reservations desk
D. the value of air travel versus surface transportation
E. competency of a travel agent
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__ describes the net present value of the stream of future profits expected over the customer’s lifetime purchases()
Activity-based costing
B. Customer lifetime value
Customer value analysis
D. Customer-perceived value
E. Customer profitability analysis
Customer profitability analysis is best conducted with the tools of an accounting technique called__()
A. input-output analysis
B. factor analysis
C. revenue-based costing
D. activity-based costing
E. future date costing
Cable TV operators and cellular carriers suffer from high levels of__, or customer defections()
A. customer retention
B. customer churn
C. detraction
D. share-of-wallet
E. customer complaints
A customer__ is any occasion on which a customer encounters the brand and product from actual experience to personal or mass communications to casual observation()
A. touch point
B. point of order
C. point of difference
D. pivot point
E. point of parity