__ describes the net present value of the stream of future profits expected over the customer’s lifetime purchases（）
Activity-based costing
B. Customer lifetime value
Customer value analysis
D. Customer-perceived value
E. Customer profitability analysis
查看答案
Customer profitability analysis is best conducted with the tools of an accounting technique called__（）
A. input-output analysis
B. factor analysis
C. revenue-based costing
D. activity-based costing
E. future date costing
Cable TV operators and cellular carriers suffer from high levels of__, or customer defections（）
A. customer retention
B. customer churn
C. detraction
D. share-of-wallet
E. customer complaints
A customer__ is any occasion on which a customer encounters the brand and product from actual experience to personal or mass communications to casual observation（）
A. touch point
B. point of order
C. point of difference
D. pivot point
E. point of parity
A profitable customer yields a__（）
A. cost stream that exceeds by an acceptable amount his revenue stream
B. revenue stream that exceeds the company’s cost stream
C. cost stream that exceeds the company’s revenue stream
D. revenue stream that exceeds by an acceptable amount his cost stream
E. revenue stream that equals the company’s cost stream
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