Customer profitability analysis is best conducted with the tools of an accounting technique called__（）
A. input-output analysis
B. factor analysis
C. revenue-based costing
D. activity-based costing
E. future date costing
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Cable TV operators and cellular carriers suffer from high levels of__, or customer defections（）
A. customer retention
B. customer churn
C. detraction
D. share-of-wallet
E. customer complaints
A customer__ is any occasion on which a customer encounters the brand and product from actual experience to personal or mass communications to casual observation（）
A. touch point
B. point of order
C. point of difference
D. pivot point
E. point of parity
A profitable customer yields a__（）
A. cost stream that exceeds by an acceptable amount his revenue stream
B. revenue stream that exceeds the company’s cost stream
C. cost stream that exceeds the company’s revenue stream
D. revenue stream that exceeds by an acceptable amount his cost stream
E. revenue stream that equals the company’s cost stream
Anne is a frequent purchaser of Yoplait strawberry yogurt. For once, she decides to try a different flavored yogurt. Instead of trying out the flavors offered by competing brands, Anne selects a diffe
A. fallacy of proposition
B. associative networking
C. generalization
D. heuristic thinking
E. self-actualization
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