________ marketing is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.
A. Niche
B. Holistic
C. Relationship
D. Supply chain
E. Demand-centered
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What are the four broad components of holistic marketing?
A. relationship, internal, position, and performance marketing
B. integrated, internal, position, and performance marketing
C. relationship, integrated, internal, and performance marketing
D. integrated, relationship, social responsibility, and position marketing
E. relationship, social responsibility, internal, and performance marketing
________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.
A. Integrated
B. Demand-based
C. Direct
D. Relationship
E. Internal
Which of the following is most consistent with the integrated marketing approach?
A good product will sell itself.
B. If left alone, consumers are inclined to purchase only inexpensive products.
C. All communication to consumers must deliver a consistent message irrespective of the medium.
D. In order to succeed, the main focus should be on having an efficient production process in place.
E. Online marketing is less important than traditional marketing efforts.
Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?
A. relationship marketing
B. integrated marketing
C. internal marketing
D. network marketing
E. performance marketing
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