Which of the following is most consistent with the integrated marketing approach?
A good product will sell itself.
B. If left alone, consumers are inclined to purchase only inexpensive products.
C. All communication to consumers must deliver a consistent message irrespective of the medium.
D. In order to succeed, the main focus should be on having an efficient production process in place.
E. Online marketing is less important than traditional marketing efforts.
查看答案
Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management?
A. relationship marketing
B. integrated marketing
C. internal marketing
D. network marketing
E. performance marketing
Financial accountability and social responsibility marketing are elements of ________ marketing.
A. performance
B. relationship
C. internal
D. social
E. mass
Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
A. variable assets
B. value propositions
C. intangible assets
D. market offerings
E. industry convergence
McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.
A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. place, promotion, production, and positioning
E. product, price, promotion, and place
微信支付 
支付宝支付