题目内容

Financial accountability and social responsibility marketing are elements of ________ marketing.

A. performance
B. relationship
C. internal
D. social
E. mass

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Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

A. variable assets
B. value propositions
C. intangible assets
D. market offerings
E. industry convergence

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McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

A. product, positioning, place, and price
B. product, production, price, and place
C. promotion, place, positioning, and price
D. place, promotion, production, and positioning
E. product, price, promotion, and place

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Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A. product, positioning, people, and price
B. people, processes, place, and promotion
C. product, processes, price, and people
D. people, processes, programs, and performance
E. product, price, promotion, and people

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At the heart of any marketing program is the firm's ________, its tangible offering to the market.

A. strategy
B. product
C. brand
D. value
E. people

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Financial accountability and social responsibility marketing are elements of ________ marketing.

A. performance B. relationship C. internal D. social E. mass

Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.

McCarthy classified marketing activities into the four Ps of the marketing mix. These four Ps stand for ________.

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

A. performance
B. relationship
C. internal
D. social
E. mass