31.What is the difference between a reverse auction and mass customization?
A.Reverse auction is most often found in B2B whereas mass customization is often found in B2C.
B.Reverse auction requires a bid from consumers whereas mass customization requires a bid from suppliers.
C.Mass customization require a click-and-mortar environment; reverse auctions do not.
D.Mass customization can sell digital products; reverse auctions sell commoditylike products.
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27.Maintenance, repair, and operations (MRO) materials are also called ____.
A.non-perishable
B.indirect materials
C.additional services
D.support resources
34.What is the difference between horizontal e-marketplaces and vertical e-marketplaces?
A.Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries
B.Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries
C.Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business
D.Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business
37.What term is used to describe a small Web page containing an advertisement that appears on your screen, outside the current Web site loaded into your browser?
A.AdWare
B.External ads
C.Viral ads
D.Pop-up ads
38.What term is used to describe an ad that appears after you close your current browser window?
A.AdWare
B.Viral ads
C.External ads
D.Pop-under ads
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