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备用信用证在使用时，开证行负第一性的付款责任。()
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销售渠道较宽是指这一渠道的每个层次中使用同种类型的中间商较多的渠道。()
Yet Mr. Potter's world is a curious one, in which things are often not what they appear. While an excitable media (hereby including The Economist, happy to support such a fine example of globalization) is helping to hype the launch of J.K. Rowling's fifth novel, about the most adventurous thing that the publishers have organized is a reading by Ms. Rowling in London's Royal Albert Hall, to be broadcast as a live web cast.
Hollywood, which owns everything else to do with Harry Potter, says it is doing even less. Incredible as it may seem, the guardians of the brand say that, to protect the Potter franchise, they are trying to maintain a low profile. Well, relatively low.
Ms. Rowling signed a contract in 1998 with Warner Brothers, part of AOL Time Warner, giving the studio exclusive film, licensing and merchandising rights in return for what now appears to have been a steal: some $500,000. Warner licenses other firms to produce goods using Harry Potter characters or images, from which Ms. Rowling gets a big enough cut that she is now wealthier than the queen—if you believe Britain's Sunday Times rich list. The process is self-generating: each book sets the stage for a film, which boosts book sales, which lifts sales of Potter products.
Globally, the first four Harry Potter books have sold some 200m copies in 55 languages; the two movies have grossed over $1.8 billion at the box office.
This is a stunning success by any measure, especially as Ms Rowling has long demanded that Harry Potter should not be over-commercialized. In line with her wishes, Warner says it is being extraordinarily careful, at least by Hollywood standards, about what it licenses and to whom. It imposed tough conditions on Coca-Cola,. insisting that no Harry Potter images should appear on cans, and is now in the process of making its licensing programmed even more restrictive. Coke may soon be considered too mass market to carry the brand at all.
The deal with Warner ties much of the merchandising to the films alone. There are no officially sanctioned products relating to "Order of the Phoenix"; nor yet for "Harry Potter and the Prisoner of Azkaban", the film of the third book, which is due out in June 2004. Warner agrees that Ms. Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter. It is vital, she adds, that with more to come, readers of the books are not alienated. "The evidence from our market research is that enthusiasm for the property by fans is not warning".
When the author says "there will be no escaping Potter mania", he implies that _____.
Which of the following best defines the word "doctored" (Line 10, Paragraph 1)？
Part A
Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)
St. Paul didn't like it. Moses warned his people against it. Hesiod declared it "mischievous" and "hard to get rid of it", but Oscar Wilder said, "Gossip is charming".
"History is merely gossip", he wrote in one of his famous plays. "But scandal is gossip made tedious by morality".
In past time, under Jewish law, gossipmongers might be fined or flogged. The Puritans put them in stocks or ducking stools, but no punishment seemed to have the desired effect of preventing gossip, which has continued uninterruptedly across the back fences of the centuries.
Today, however, the much-maligned human foible is being looked at in a different light. Psychologists, sociologists, philosophers, even evolutionary biologists are concluding that gossip may not be so bad after all.
Gossip is "an intrinsically valuable activity", philosophy professor Aaron Ben-Ze'ev states in a book he has edited, entitled Good Gossip. For one thing, gossip helps us acquire information that we need to know that doesn't come through ordinary channels, such as: "What was the real reason so-and-so was fired from. the office？" Gossip also is a form. of social bonding, Dr. Ben-Ze'ev says. It is "a kind of sharing" that also "satisfies the tribal need—namely, the need to belong to and be accepted by a unique group". What's more, the professor notes, "Gossip is enjoyable".
Another gossip groupie, Dr. Ronald De Sousa, a professor of philosophy at the University of Toronto, describes gossip basically as a form. of indiscretion and a "saintly virtue", by which he means that the knowledge spread by gossip will usually end up being slightly beneficial. "It seems likely that a world in which all information were universally available would be preferable to a world where immense power resides in the control of secrets", he writes.
Still, everybody knows that gossip can have its ill effects, especially on the poor wretch being gossiped about. And people should refrain from certain kinds of gossip that might be harmful, even though the ducking stool is long out of fashion.
By the way, there is also an interesting strain of gossip called medical gossip, which in its best form, according to researchers Jerry M. Suls and Franklin Goodkin, can motivate people with symptoms of serious illness, but who are unaware of it, to seek medical help.
So go ahead and gossip. But remember, if (as often is the case among gossipers) you should suddenly become one of the gossipers instead, it is best to employ the foolproof defense recommended by Plato, who may have learned the lesson from Socrates, who as you know was the victim of gossip spread that he was corrupting the youth of Athens: when men speak ill of thee, so live that nobody will believe them. Or, as Will Rogers said, "Live so that you wouldn't be ashamed to sell the family parrot to the town gossip".
Persons' remarks are mentioned at the beginning of the text to _____.
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