题目内容

Companies address needs by putting forth a__, a set of benefits that they offer to customers to satisfy their needs（）

A. brand
B. value proposition
C. deal
D. marketing plan
E. demand

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Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rent

A. overall cost leadership
B. focus
C. differentiation
D. diversification
E. promotional

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In a marketing plan, the financial projections include a sales forecast, expense forecast, and__（）

A. situation analysis
B. list of tactics
C. communications strategy
D. break-even analysis
E. implementation controls

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James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described

A. market-sensing
B. new-offering realization
C. customer acquisition
D. customer relationship management
E. fulfillment management

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To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as cor

A. value managed partnership
B. decentralized partnership
C. centralized partnership
D. partner relationship management
E. intensive growth management

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Companies address needs by putting forth a__, a set of benefits that they offer to customers to satisfy their needs（）

A. brand B. value proposition C. deal D. marketing plan E. demand

Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rent

In a marketing plan, the financial projections include a sales forecast, expense forecast, and__（）

James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described

To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as cor

A. brand
B. value proposition
C. deal
D. marketing plan
E. demand