题目内容

James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described

A. market-sensing
B. new-offering realization
C. customer acquisition
D. customer relationship management
E. fulfillment management

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To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as cor

A. value managed partnership
B. decentralized partnership
C. centralized partnership
D. partner relationship management
E. intensive growth management

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When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a__ strategy（）

A. defined
B. focus
C. value-added
D. competitive advantage
E. customer-focused

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The__ sphere is the number of channel levels, from raw materials to final product and distribution, in which a company will participate（）

A. industry
B. vertical
C. product/application
D. competence
E. market segment

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For marketers, the term market refers to which of the following（）

A. a set of touch points such as store layouts and package designs
B. a physical place where buyers and sellers gather
C. a collection of buyers and sellers who transact over a particular product
D. consumers and not businesses
E. customer groups

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James Frank has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Mr. Frank’s task is best described

A. market-sensing B. new-offering realization C. customer acquisition D. customer relationship management E. fulfillment management

To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as cor

When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a__ strategy（）

The__ sphere is the number of channel levels, from raw materials to final product and distribution, in which a company will participate（）

For marketers, the term market refers to which of the following（）

A. market-sensing
B. new-offering realization
C. customer acquisition
D. customer relationship management
E. fulfillment management