For marketers, the term market refers to which of the following()
A. a set of touch points such as store layouts and package designs
B. a physical place where buyers and sellers gather
C. a collection of buyers and sellers who transact over a particular product
D. consumers and not businesses
E. customer groups
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The__ is the last section of the marketing plan. It spells out the goals and budget for each month or quarter so management can review each period’s results and take action as needed()
A. executive summary
B. situation analysis
C. marketing strategy
D. financial projections
E. implementation controls
__ reflects a customer’s judgment of a product’s performance in relation to his or her expectations()
A. Brand equity
B. Satisfaction
C. Value
D. Perception
E. Brand image
The heart of the internal records system is the__ because customers favor firms that can promise timely delivery()
A. sales information system
B. data mining system
C. order-to-payment cycle
D. information needs probe
E. data warehouse
In marketing cosmetics, laundry detergent, and products like Pringles to consumers, P&G manages__ such as eye-catching package designs and innovative product functions()
A. events
B. prospects
C. markets
D. brands
E. touch points