题目内容

__ reflects a customer’s judgment of a product’s performance in relation to his or her expectations（）

A. Brand equity
B. Satisfaction
C. Value
D. Perception
E. Brand image

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The heart of the internal records system is the__ because customers favor firms that can promise timely delivery（）

A. sales information system
B. data mining system
C. order-to-payment cycle
D. information needs probe
E. data warehouse

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In marketing cosmetics, laundry detergent, and products like Pringles to consumers, P&G manages__ such as eye-catching package designs and innovative product functions（）

A. events
B. prospects
C. markets
D. brands
E. touch points

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Which of the following can be considered a primary activity in the value chain process（）

A. procurement
B. human resource management
C. technology development
D. inbound logistics
E. firm infrastructure

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When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence

A. training and motivating the sales force to spot and report new developments
B. motivating distributors, retailers, and other intermediaries to pass along important intelligence
C. hiring external experts to collect intelligence
D. using external network
E. purchasing information from outside research firms and vendors

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__ reflects a customer’s judgment of a product’s performance in relation to his or her expectations（）

A. Brand equity B. Satisfaction C. Value D. Perception E. Brand image

The heart of the internal records system is the__ because customers favor firms that can promise timely delivery（）

In marketing cosmetics, laundry detergent, and products like Pringles to consumers, P&G manages__ such as eye-catching package designs and innovative product functions（）

Which of the following can be considered a primary activity in the value chain process（）

When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence

A. Brand equity
B. Satisfaction
C. Value
D. Perception
E. Brand image