Which of the following can be considered a primary activity in the value chain process（）
A. procurement
B. human resource management
C. technology development
D. inbound logistics
E. firm infrastructure
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When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence
A. training and motivating the sales force to spot and report new developments
B. motivating distributors, retailers, and other intermediaries to pass along important intelligence
C. hiring external experts to collect intelligence
D. using external network
E. purchasing information from outside research firms and vendors
When ConAgra learned that stores were selling more time-saving meals and snacks when school started, it launched its “Seasons of Mom” campaign to help grocers adjust to seasonal shifts in household ne
A. Train and motivate the sales force to spot and report new developments
B. Motivate distributors, retailers, and other intermediaries to pass along important intelligence
C. Hire external experts to collect intelligence
D. Network internally and externally
E. Set up a customer advisory panel
What is the second phase of the value creation and delivery sequence（）
A. choosing the value
B. providing the value
C. communicating the value
D. calculating the value
E. calibrating the value
When a firm aims to underprice competitors and win market share, it is using a（n）__ strategy that requires relatively less marketing skills as compared to other strategies（）
A. product differentiation
B. overall cost leadership
C. focus
D. domestic customer relationship
E. price skimming
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