题目内容

What is the second phase of the value creation and delivery sequence()

A. choosing the value
B. providing the value
C. communicating the value
D. calculating the value
E. calibrating the value

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When a firm aims to underprice competitors and win market share, it is using a(n)__ strategy that requires relatively less marketing skills as compared to other strategies()

A. product differentiation
B. overall cost leadership
C. focus
D. domestic customer relationship
E. price skimming

In an attempt to create greater competition and growth opportunities, countries often__()

A. increase trade barriers
B. protect industries
C. deregulate industries
D. encourage intermediation
E. reduce privatization

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the__()

A. supply chain
B. global market
C. value proposition
D. competition
E. marketing environment

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a__()

A. government source of data
B. public blog
C. customer complaint site
D. combo site offering customer reviews and expert opinions
E. distributor feedback site

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