题目内容

When a firm aims to underprice competitors and win market share, it is using a（n）__ strategy that requires relatively less marketing skills as compared to other strategies（）

A. product differentiation
B. overall cost leadership
C. focus
D. domestic customer relationship
E. price skimming

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In an attempt to create greater competition and growth opportunities, countries often__（）

A. increase trade barriers
B. protect industries
C. deregulate industries
D. encourage intermediation
E. reduce privatization

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The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the__（）

A. supply chain
B. global market
C. value proposition
D. competition
E. marketing environment

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Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a__（）

A. government source of data
B. public blog
C. customer complaint site
D. combo site offering customer reviews and expert opinions
E. distributor feedback site

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A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors’

A. taking advantage of government data
B. motivating intermediaries to share intelligence
C. networking internally and externally
D. setting up customer advisory panels
E. buying information from research firms

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When a firm aims to underprice competitors and win market share, it is using a（n）__ strategy that requires relatively less marketing skills as compared to other strategies（）

A. product differentiation B. overall cost leadership C. focus D. domestic customer relationship E. price skimming

In an attempt to create greater competition and growth opportunities, countries often__（）

The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the__（）

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors. This is an example of a__（）

A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors’

A. product differentiation
B. overall cost leadership
C. focus
D. domestic customer relationship
E. price skimming