When ConAgra learned that stores were selling more time-saving meals and snacks when school started, it launched its “Seasons of Mom” campaign to help grocers adjust to seasonal shifts in household ne
A. Train and motivate the sales force to spot and report new developments
B. Motivate distributors, retailers, and other intermediaries to pass along important intelligence
C. Hire external experts to collect intelligence
D. Network internally and externally
E. Set up a customer advisory panel
查看答案
What is the second phase of the value creation and delivery sequence（）
A. choosing the value
B. providing the value
C. communicating the value
D. calculating the value
E. calibrating the value
When a firm aims to underprice competitors and win market share, it is using a（n）__ strategy that requires relatively less marketing skills as compared to other strategies（）
A. product differentiation
B. overall cost leadership
C. focus
D. domestic customer relationship
E. price skimming
In an attempt to create greater competition and growth opportunities, countries often__（）
A. increase trade barriers
B. protect industries
C. deregulate industries
D. encourage intermediation
E. reduce privatization
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the__（）
A. supply chain
B. global market
C. value proposition
D. competition
E. marketing environment
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