题目内容

When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a__ strategy（）

A. defined
B. focus
C. value-added
D. competitive advantage
E. customer-focused

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The__ sphere is the number of channel levels, from raw materials to final product and distribution, in which a company will participate（）

A. industry
B. vertical
C. product/application
D. competence
E. market segment

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For marketers, the term market refers to which of the following（）

A. a set of touch points such as store layouts and package designs
B. a physical place where buyers and sellers gather
C. a collection of buyers and sellers who transact over a particular product
D. consumers and not businesses
E. customer groups

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The__ is the last section of the marketing plan. It spells out the goals and budget for each month or quarter so management can review each period’s results and take action as needed（）

A. executive summary
B. situation analysis
C. marketing strategy
D. financial projections
E. implementation controls

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__ reflects a customer’s judgment of a product’s performance in relation to his or her expectations（）

A. Brand equity
B. Satisfaction
C. Value
D. Perception
E. Brand image

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When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a__ strategy（）

A. defined B. focus C. value-added D. competitive advantage E. customer-focused

The__ sphere is the number of channel levels, from raw materials to final product and distribution, in which a company will participate（）

For marketers, the term market refers to which of the following（）

The__ is the last section of the marketing plan. It spells out the goals and budget for each month or quarter so management can review each period’s results and take action as needed（）

__ reflects a customer’s judgment of a product’s performance in relation to his or her expectations（）

A. defined
B. focus
C. value-added
D. competitive advantage
E. customer-focused