题目内容
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent (出现) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads(平面广告) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers' loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to down load games. Sega' s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求制造的) news and other information to users' computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
Internet, like television, has brought great changes to the promotion of products and services.
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Narcotic Addiction (麻醉品依赖)
Heroin(海洛因)addiction today is found chiefly among young people in ghetto areas(贫农区) , of the more than 60, 000 known addicts, more than half live in New York State. Most of these live in New York City. Recent figures show that more than half of the addicts are less than 30 years of age.
Narcotic(麻醉剂)addiction in the United States is not limited to heroin users. Some middle-aged and older persons who take narcotic drugs regularly to relieve pain can also become addicted. So do some people who can get drugs easily, such as doctors, nurses and druggists. Studies show that this type of addict has personality and emotional problems very similar to those of other regular narcotic users.
Many addicts admit that getting a continued supply is the main objective of their lives. His concentration on getting drugs often prevents .the addict from continuing his education or his job. His health is often poor. He may be sick one day from effects of withdrawal(撤退，这里指不吸毒) and sick the next from an overdose(吸毒过量). Statistics show that his life span(寿命) may be shorted by 15～20 years. He is usually in trouble with his family and almost always in trouble with the law.
Some studies suggest that many of the known narcotic addicts had some trouble with the law before they became addicted. Once addicted, they may even become more involved with crime because it costs so much to support the heroin habit.
Most authorities agree that the addict's involvement with crime is not a direct effect of the drug itself. Turning to crime is usually the only way he has of getting that much money. His crimes are always thefts or other crimes against property.
Federal penalties for illegal usage of narcotics were established under the Harrison Act(哈里森法案令) of 1914. The Act provides(规定) that illegal possession of narcotics is punished by fines or imprisonment. Sentences can range from 2～10 years for further offences.
Illegal sale of narcotics can mean a fine of $ 20, 000 and a sentence from 20～40 years for later offences. A person who sells narcotics to someone under 18 is refused parole(假释)and probation (假释和缓刑), even for the first offences. If the drug is heroin, he can be sentenced to life imprisonment or to death.
Which of the following is NOT mentioned in the first paragraph？
Urgent research into the ecological balances of sea life and how they are affected by pollution is needed. As scientific knowledge stands now, we do not know how much damage the oceans can endure.
The oceans contain enormous resources of energy, food, and raw materials. Judiciously exploited, these resources can make a significant difference to man's survival and the quality of his life in an overpopulated world. Some operational framework for safeguarding the interests of all nations must clearly be formulated to prevent those nations, who possess the technology and can afford the research and exploitation, from obtaining the wealth for themselves.
To try to institute a system of government for the oceans is fraught with obvious difficulties. Failure to come to an agreement would undermine confidence in the viability of international action to bring about peaceful political and economic relations in other spheres. On the other hand, if agreement at a future conference could be realized only by abandoning the principle of internationalism embodied in the concept of the oceans as the common heritage of mankind, this would be the greater failure.
Internationalism in this context need not aim at supernational administration and safekeeping of the oceans; what is needed, rather, is the formulation and acceptance of guidelines to ensure that the oceans benefit the greatest number of nations. This would require nations with immediate economic and political stakes in the oceans and the power to enforce their self-interest to hold off that very power and to weigh se]f-interest against the long-term interest of the concert of nations.
One of the most pressing problems regarding the sea is its conservation because of ______.
According to E. G. Boring, "intelligence is what the tests test." This remark suggests that ______.
Part A
Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D . Mark your answers on ANSWER SHEET 1.
The period of adolescence, i.e. , the period between childhood and adulthood, may be long or short, depending on social expectations and on society's definition as to what constitutes maturity and adulthood. In primitive societies adolescence is frequently a relatively short period of time, while in industrial societies with patterns of prolonged education coupled with laws against child labor, the period of adolescence is much longer and may include most of the second decade of one's life. Furthermore, the length of the adolescent period and the definition of adulthood status may change in a given society as social and economic conditions change. Examples of this type of change are the disappearance of the frontier in the latter part of the 19th century in the United States, and more universally, the industrialization of an agricultural society.
In modern society, ceremonies for adolescence have lost their formal recognition and symbolic significance and there no longer is agreement as to what constitutes initiation ceremonies. Social ones have been replaced by a sequence of steps that lead to increased recognition and social status. For example, grade school graduation, high school graduation and college graduation constitute such a sequence, and while each step implies certain behavioral changes and social recognition, the significance of each depends on the socio-economic status and the educational ambition of the individual. Ceremonies for adolescence have also been replaced by legal definitions of status roles, rights, privileges and responsibilities. It is during the nine years from the twelfth birthday to the twenty-first that the protective and restrictive aspects of childhood and minor status are removed and adult privileges and responsibilities are granted. The twelve-year-old is no longer considered a child and has to pay full fare for train, airplane, theater and movie tickets. Basically, the individual at this age loses childhood privileges without gaining significant adult rights. At the age of sixteen the adolescent is granted certain adult rights which increases his social status by providing him with more freedom and choices. He now can obtain a driver's license; he can leave public schools; and he can work without the restrictions of child labor laws. At the age of eighteen the law provides adult responsibilities as well as rights; the young man can now be a soldier, but he also can marry without parental permission. At the age of twenty-one the individual obtains his full legal rights as an adult. He now can vote, he can buy liquor, he can enter into financial contracts, and he is entitled to run for public office. No additional basic rights are acquired as a function of age 'alter majority status has been attained. None of these legal provisions determine at what point adulthood has been reached but they do point to the prolonged period of adolescence.
The period of adolescence is much longer in industrial societies because ______.
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