________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.
A. Positioning
B. Valuation
C. Pricing
D. Commercialization
E. Launching
查看答案
The goal of positioning is to ________.
A. locate the brand in the minds of consumers to maximize the potential benefit to the firm
B. discover the different needs and groups existing in the marketplace
C. target those customers marketers can satisfy in a superior way
D. collect information about competitors that will directly influence the firms' strategy
E. help the firm anticipate what the actions of its competitors will be
The result of positioning is the successful creation of ________, which provides a cogent(有说服力的，令人信服的) reason why the target market should buy the product.
A. an award-winning promotional campaign
B. a customer-focused value proposition(价值主张，价值定位)
C. a demand channel
D. everyday low pricing
E. employee value proposition
导尿术的目的不包括
A. 解除尿潴留
B. 测量膀胱容量
C. 检查残余尿量
D. 进行膀胱造影
E. 治疗尿路感染
Perdue's cogent reason why a target market should buy its chicken is "More tender golden chicken at a moderate premium price," also known as its ________.
A. customer-focused value proposition
B. competitive frame of reference
C. points-of-parity
D. straddle positioning
E. perceptual map
微信支付 
支付宝支付