题目内容
The value of an offering is described as the__（）
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When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to__（）
Companies address needs by putting forth a__, a set of benefits that they offer to customers to satisfy their needs（）
Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rent
In a marketing plan, the financial projections include a sales forecast, expense forecast, and__（）
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