题目内容
A ________ analysis is used to help companies evaluate their internal strengths and weaknesses, and develop an awareness of external threats and opportunities.
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________ planning determines the major goals of an organization and lays the foundation for obtaining and using resources to achieve those goals.
The type of planning that is concerned with developing detailed short-term actions about what is to be done, who is to do it, and how it is to be done is known as ________ planning.
A vision is the overall explanation of why an organization exists and where it is trying to head.
Objectives should be expressed as broad, general principles rather than as specific short-term results.
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