题目内容

A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

A. demographic variables
B. purchasing approaches
C. situational factors
D. personal characteristics
E. operating variables

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常用的病毒培养方法有:( )

A. 动物接种培养
B. 鸡胚接种培养
C. 细胞培养法
D. 传代培养法

“制造费用”账户期末可能会有余额。

A. 对
B. 错

If an organization's marketing department wants to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, it would most likely occur in the ________ step of the segmentation process.

A. needs-based segmentation
B. segment identification
C. segment profitability
D. segment "acid test"
E. marketing-mix strategy

动物接种病毒时,常用的接种途径有:( )

A. 皮下注射
B. 皮内注射
C. 肌内注射
D. 腹腔注射

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