Which part of a business plan has a high requirement for “being captivating”?
A. Executive summary.
Business description and overview.
C. Product and services.
D. Operation and management.
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What should be talked about in the business description part?
A. The human resources of your business.
B. The purpose of your business.
C. The budget management of your business.
D. The product of your business
Which of the following is NOT true about brand positioning?
A company should follow its competitors in itsbrand positioning.
B. Effective brand positioning enables a firm’s brand to be distinguishable in the marketplace.
C. Brand positioning plays critical role in the marketing strategies.
D. Identifying your direct competitors is helpful to your brand positioning.
_________is used to refer to the process of coordinating and movingresources---people, materials, inventory and equipment .
A. Business plan
B. Market research
C. Logistics
D. Unique Selling Proposition
Which of the following statements onunique selling proposition(USP)is TRUE?
A. USP isn’t necessary in a business plan.
B. A company’s USP can be copied easily.
C. Discount and free shipping are good examples of USP.
D. USPdifferentiates your brand from your competitors.
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