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Although sales in 1999 reached a peak, this wan the worst period for sales in 199

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&8226;Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies.
&8226;Which extract (A, B, C, D or E) does each statement 1-8 refer to？
&8226;For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
A
E-GAMES
John and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.
B
SUREK
Sue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.
C
WONDERWEB
Two senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.
D
SUPERGIFTS
Michael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.
E
ABBIE'S
The first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.
These people have not paid themselves out of their company's income so far.

SECTION B ENGLISH TO CHINESE
Directions: Translate the following text into Chinese.
Of course, making sure it's as easy as possible for the media to get their material back to base is usually in the interest of the White House. It not only provides a transcript. of every presidential utterance and background information on every place he's visiting, it also invests a great deal of time and effort in what's known in the trade as "spinning". A steady stream of administration officials and foreign-policy experts circulates in the pressroom, seeking to cast the President's word in the best possible light. The spinners gravitate most readily towards the television networks and the most important American newspapers. It's not uncommon to see a correspondent composing a dispatch on a personal computer with a White House official at his or her side, should any extra advice or information be required.
Despite, or at times because of, such close attention, relations between the White House and its traveling press corps are seldom on an even keel for long. Ruffled feathers have to be smoothed and confrontations resolved. On such occasions, small gestures can make a big difference.

For this part, you are allowed 30 minutes to write a composition on the topic How to Use Your Brain. Your composition should be no less than 120 words. You should also base your composition on the outline(given in Chinese) below:
1. 要经常用脑子，否则会变迟钝。
2．脑子也要得到适当的休息。
3．如何休息大脑。

听力原文：Reception: Good morning. Can I help you？
Montse: Yes. Could you tell me the best way to get into the center of London, please？
Reception: Well, there is a courtesy bus, which leaves every 20 minutes during the rush hour, or the river taxi service to London Bridge.
Montse: And when is the rush hour？
Reception: It's between seven and nine in the morning and five and seven in the evening.
Moatse: And after nine in the morning？
Reception: After nine the courtesy bus service runs every 40 minutes.
Montse: Ahha. And how long does it take？
Reception: The bus takes about 15 minutes, depending on the traffic.
Montse: And which way does it go？
Reception: Here, I'll show you on the map. From the hotel it goes along the river bank and then on to Brunel Road. It crosses the fiver at Tower Bridge and then stops just after Tower Bridge at Tower Hill Underground Station.
Montse: And what about the fiver taxi, does that change after rush hour？
Reception: Yes, it's a half hourly service during rush hour and after that it runs to a timetable. It takes about 15 minutes. It's a really nice trip. You go across to Canary Wharf Pier first, then you go along the river, under Tower Bridge and you stop at a pier just before London Bridge. The only thing is, it costs ￡1.80 each way.
Mortise: OK. Thanks very much.
Reception: You're welcome. Bye.
&8226;Look at the note below.
&8226;Some information is missing.
&8226;You will hear a conversation about inquiring the road to the center or London.
&8226;For each question 16-22, fill in the missing information in the numbered space using one or two words.
&8226;After you have listened once, replay the recording.
Bus
Leaves every (16) between (17) in the morning
Takes: (18) to Tower Hill (19) .
Costs: (20)
River taxi
Takes: (21) minutes
Costs: (22)__ each way
(16)