Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
A. life stage
B. benefits
C. age segment
D. personality type
E. social class
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砂仁可用治
A. 脘腹胀满
B. 气滞胎动不安
C. 风湿痹证
D. 湿温初起
E. 热湿泄泻
________ is the science of using psychology and demographics to better understand consumers.
A. Psychographics
B. Interactionism
Clustering
Demographic transition
E. Customerization
According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge"(负责的) people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale(高档的), niche-oriented products and services.
A. Innovators
B. Thinkers
C. Achievers
D. Experiencers
E. Believers
The horizontal dimension in the VALS framework is ________.
A. resources
B. innovation
C. maturity
D. impulsiveness
E. consumer motivation