_________is moneythat is invested in projects that have a high risk of failure, but that will bring large profits if they are successful.
A. Insurance.
Bonus.
C. Venture capital.
D. Interest.
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Which part of a business plan has a high requirement for “being captivating”?
A. Executive summary.
Business description and overview.
C. Product and services.
D. Operation and management.
What should be talked about in the business description part?
A. The human resources of your business.
B. The purpose of your business.
C. The budget management of your business.
D. The product of your business
Which of the following is NOT true about brand positioning?
A company should follow its competitors in itsbrand positioning.
B. Effective brand positioning enables a firm’s brand to be distinguishable in the marketplace.
C. Brand positioning plays critical role in the marketing strategies.
D. Identifying your direct competitors is helpful to your brand positioning.
_________is used to refer to the process of coordinating and movingresources---people, materials, inventory and equipment .
A. Business plan
B. Market research
C. Logistics
D. Unique Selling Proposition
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