When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest__()
A. customer-perceived value
B. customer-perceived cost
C. customer profitability analysis
D. customer equity
E. customer lifetime value
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As economies advance, a growing proportion of the economy’s activities focuses on the production of__()
A. products
B. events
C. experiences
D. luxury goods
E. services
The three central trends in Marketing 3.0 are collaborative marketing, globalization, and__()
A. cultural relevance
B. horizontal marketing
C. consumer well-being
D. the rise of a creative society
E. sustained technological development
__ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan’s stated objectives()
A. Marketing implementation
B. Marketing research
C. Marketing analysis
D. Brand management
E. Product management
When companies measure the number of people who are willing and able to buy their products, they are measuring__()
A. demand
B. price elasticity
C. real needs
D. standard of living
E. disposable income